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About
About Me
Creative leader specializing in brand strategy, visual storytelling, and integrated communications. Proven success leading cross-functional creative initiatives that elevate brand identity, engage audiences, and advance organizational objectives.
Combines strategic thinking, creative direction, and multimedia expertise to deliver impactful, results-driven communications.
Photography
Adobe Lightroom Classic
Sony
Canon
Studio Lighting
FAA-Certified Drone Pilot
Design
Adobe Illustrator
Adobe Photoshop
Adobe InDesgin
Canva
Video Production
Adobe Premiere
Adobe After Effects
FAA-Certified Drone Pilot
Creative Strategy
Canva
Asana
Adobe Creative Suite
Habitat for Humanity
Greater Orlando & Osceola County
Creative Manager
Used Brand Strategy to Improve Audience Segmentation
Habitat Orlando & Osceola served diverse audiences, including clients and community stakeholders. However, a largely uniform visual approach made it challenging to distinguish audience-specific communications while remaining aligned with Habitat for Humanity’s national brand standards.
My Role
Developed an audience-centered brand approach within national guidelines by introducing secondary color systems and refined visual applications to improve clarity between client-facing and stakeholder-facing communications while maintaining brand consistency.
Client Green
Current homeowners, future homeowners, and home repair clients
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Stakeholder Orange
Donors, corporate sponsors, volunteers,
community stakeholders
Second Harvest Food
Bank of Central Florida
Multimedia Specialist
Responded to a Growing Food Insecurity Crisis Through Mission-Driven Storytelling
During the COVID-19 pandemic, food insecurity across Central Florida increased significantly as many individuals and families faced job loss and financial uncertainty. Second Harvest Food Bank needed a method to raise awareness of the growing need, engage the community, and inspire donor support during a critical time.
My Role
Helped communicate the urgency of food insecurity during a period of unprecedented need, supporting awareness, donor engagement, and community outreach efforts through mission-driven storytelling.
Digital
OIC of South Florida
Photographer/Video Technician
Built Trust Through Authentic Client Storytelling
OIC of South Florida served individuals seeking workforce development, education, and reentry support services. Building trust among prospective participants was critical, as many individuals faced barriers to employment and may have been hesitant to engage with available programs and resources.
My Role
Developed a storytelling approach centered on authentic client experiences, highlighting personal success stories to demonstrate program impact, increase credibility, and encourage community engagement.
City of Coral Springs
Photographer/Videographer
Increased Awareness of City Services Through Visual Storytelling
The City of Coral Springs sought to increase awareness of city services while fostering stronger connections between residents and the employees who deliver them. Many essential city functions operate behind the scenes, creating an opportunity to highlight the people, programs, and services that contribute to the community's quality of life.
My Role
Developed a visual storytelling initiative that portrayed city employees as everyday heroes, fostering stronger connections between residents and the services that support their community.
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